CASE STUDIES
NEW BRAND AIMS TO MAKE A BREAKTHROUGH IN AN ALREADY SATURATED MARKET FOR COOKED FOODS
THE SITUATION
A new brand offering healthy organic roast chicken for delivery and take away is needed to boost brand awareness and drive sales in Singapore.
THE SOLUTION
Multiple food service SKUs, event planning, below-the-line marketing, above-the-line activities, and multi-layered PR.
Over 8 months, our contributions generated more than 18 million views and 544.000 likes in Singapore and the Asia-Pacific.
With a 300.000% increase in profits, the company earned back its investment after 6 months and maintained the same profit level for 4 years.
A HEALTHCARE ORGANISATION NEEDS TO BOOST VISIBILITY FOR THE GROUP, ITS MEDICAL TEAM, AND ITS DIVERSE EXPERTISE
THE SITUATION
Its priority was to spread awareness of its specialists and services so it could expand and make healthcare accessible to more people
THE SOLUTION
To engage the media and encourage key opinion leaders to visit the clinics, we crafted press releases about the group and its different specialists.
We helped the company reach thousands through social media, increase web traffic by double digits, obtain multiple media reports, increase its share value, and expand visibility on a broader scale.
On a monthly retainer basis, Alexander PR Group helped the company achieve high returns on investment from advertising across several platforms that was worth $25.000 to $90.000.
In 3 years, Alexander PR Group saved at least $4 million in advertising and PR costs.
FMCG LEADER EXPLORES NEW WAYS TO LAUNCH NEW PRODUCT IN SUPERMARKETS AND GROCERY STORES
THE SITUATION
The company needs to reach millennials and families with its new brand of cage-free and antibiotic-free chicken.
THE SOLUTION
Our PR, print, and digital marketing strategy was multi-tiered. Through online launches, including videos and live promotions, social media views increased from 20.000 to 140.000 on multiple social media channels and reached about 5 million people.
Through our campaign, which maximised the health benefits of the chicken offered, the company gained substantial market share in Singapore's pre-packaged fresh food market, recording 2.500% profits.
As a result of one PR launch, we achieved savings of $500.000 in advertising and marketing and up to 4 million views in ATL and BTL marketing. In just 1.5 years, we saved approximately $1 million on advertising and PR.
GLOBAL CRYPTOCURRENCY PLATFORM WANTS INCREASED VISIBILITY FOR ITS BRAND AND SERVICES
THE SITUATION
The global DeFi site wanted to raise the profile of its cryptocurrency-based transactions and services
THE SOLUTION
By increasing visibility, we gained awareness and secured the interest of multiple leading global celebrities with between 20 million and 500 million followers on Instagram, resulting in a celebrity ambassador and partnership brand plan.
The company's Asia-Pacific business flourished after it secured contracts with several celebrity brand ambassadors, thanks to Marie's connections to global leading celebrities.
TO REGAIN ITS POSITION IN THE BEAUTY MARKET, A LEADING DEPARTMENT STORE MUST ATTRACT NEW AND LOYAL CUSTOMERS
THE SITUATION
Traffic in the beauty department was declining, so it needed a fresh new concept.
THE SOLUTION
Alexander PR Group demonstrated how the store could perform better by pitching a glossier beauty hall showcasing luxury brands and providing premium experiences that keep up with trends.
It was a perfect match for the store's image. one PR launch increased sales and foot traffic within a week, and Alexander PR Group obtained approximately $200.000 worth of pr value in advertising and marketing of press reports, along with 6 to 8 million views.
A COMPANY SELLING ITALIAN FURNITURE SEEKS A GLOBAL/REGIONAL CAMPAIGN TO DRIVE SALES
THE SITUATION
To attract more customers, it needed a higher level of visibility to increase sales of its notable Italian furniture line presented at the Milan furniture fair.
THE SOLUTION
We launched a two-prolonged campaign: one promoted the physical store to the media specialising in home décor and shoppers who preferred to test furniture for size and comfort, and the other focused on an online platform that would attract both domestic and overseas customers.
Through the campaign, the company gained new clients online and increased sales in the store.
EXCLUSIVE LUXURY HANDBAG STORE WANTS TO RAISE AWARENESS OF ITS PRODUCTS
THE SITUATION
The store needed to stand out more, especially since its products were high quality, varied, and trend-worthy yet classic.
THE SOLUTION
Alexander PR Group handled advertising, creative design, PR, social media, and store awareness.
Our USPs highlighted the brand's rich heritage and professionalism throughout the manufacturing process, including the exquisite craftsmanship of the handbags. We handled the store's communications, social media, advertising visuals, and events for 3 years.
PHARMACEUTICAL BRAND NEEDS TO GENERATE MORE AWARENESS AND BUSINESS
THE SITUATION
The company needed to expand its market to grow its business.
THE SOLUTION
In one PR launch, we secured a global
a-list US celebrity, another from the region, and a Singapore celebrity to introduce its HAS-approved products.
Additionally, we launched US reports worth between US$500.000 and US$800.000 using ATL and BTL marketing and advertising methods.